Date: 16th September 2020
New for September 2020, VIVA Flavoured Milk Drinks with No Added Sugar!
VIVA flavoured milk is the No 1# choice in schools and new for September 2020, comes with No Added Sugar.
In blind taste tests, 3 out of 4 kids preferred the taste of VIVA No Added Sugar*. It wowed the crowds of 10-16 year olds with its stronger taste and smoother texture. From Birmingham to Glasgow, the chocolate flavour was favoured against another brand of no added sugar flavoured milk.
Made with semi-skimmed milk from Lakeland Dairies’ family farms, the milk is low in fat and suitable for vegetarians. The great tasting flavoured milk is smooth, creamy and with just the right thickness, making it a firm favourite with kids.
The packaging is 100% recyclable and in September 2019, VIVA was the first flavoured milk provider to use paper straws.
Paul Chmielewski, Head of Marketing and International at Lakeland Dairies said:
“Milk is a great source of calcium for growing bodies, and we know a lot of children really enjoy flavoured milk. We wanted to produce the best tasting no added sugar flavoured milk on the market and we were simply not prepared to compromise on taste. We are delighted that children agree - with a whopping 74% of kids choosing VIVA No Added Sugar milk as their favourite.”
Find out more about great tasting VIVA Flavoured Milk Drinks here
*Independent research, February 2020
