Date: 5th February 2016
Modern Milk Moment is the new student campaign to help universities and colleges drive their soft drink sales in the year ahead. Students simply need to post a shot of their #ModernMilkMoment including a carton of Modern Milk to INSTAGRAM and @ mention their college or university for their chance to WIN £50 every week until the 27th May 2016.
Universities and colleges are being urged to drive awareness – and sales - by calling 020 8290 7020 or emailing modernmilk@pritchitts.com to claim their free Modern Milk Moment kit containing everything they need to join in the promotion. Including one free tray (27x330ml) of each flavour – Chocolate with a Hint of Fudge, Coffee with a Hint of Vanilla and Strawberry with a Hint of Cream – as well as posters, wobblers, table talkers and promotional cards. The campaign will be pushed out through Modern Milk’s Twitter, Facebook and Instagram accounts.
Simon Muschamp, Head of Marketing, Pritchitts, says: “As a flavoured milk available exclusively to foodservice, Modern Milk allows universities and colleges to offer something really different to the high street, and ticks the boxes when it comes to taste, appeal and health. We’re committed to supporting our valued customers and, with the chance of winning £50 cash every week, students have even more reason to snap up Modern Milk over the coming months.”
Since its launch, Modern Milk has become the soft drinks solution for universities and colleges looking to cater for a new generation of students seeking out healthier food and drink products. In a 1,000 student taste-test a staggering 95% liked the range and a further 84% said they would purchase the vitamin D boosted soft drink option again.
Thanks to its 330ml fully-recyclable carton with straw, Modern Milk slots easily into the busy student lifestyle and provides a healthy, filling snack between meals, as well as a convenient on-the-go breakfast option.
Simon adds: “Whether it’s en route to a day of lectures, a late night study session or to rehydrate after the gym, Modern Milk is the versatile, flavoured milk option for students and is ideal for those universities and colleges looking to boost their menus with a soft drink that will take their offering from morning to night. So don’t delay, stock up on Modern Milk and join our promotion now!”
Available in Brakes, Bidvest, as well as regional wholesalers, Modern Milk is hassle free with a long ambient shelf life, but is best served chilled and enjoyed straight from the fridge. Modern Milk has a shelf-life of seven months.
Pritchitts is the foodservice division of Lakeland Dairies which is one of Ireland’s largest farmer-owned dairy co-operatives. Their cows graze on lush, green pastures producing high quality milk, which is collected from over 2,100 family farms on a daily basis. Using unrivalled expertise and state of the art machinery, they process over 800 million litres of milk into their range of value added dairy products.
