From 4th September to 14th December 2018, pupils will have the opportunity to win a Fitbit Charge 2, every school week, simply by entering their Viva carton codes at www.vivamilk.co.uk. Lakeland Dairies is encouraging school caterers to request their POS kit – containing A2 posters and wobblers – now from www.vivamilk.co.uk, to tell pupils about the giveaway. There is no limit on the number of carton codes pupils can enter; the more milk the pupils drink, the more chances they will have of winning.
Paul Chmielewski, Head of Marketing and International, Lakeland Dairies, says:
“At Lakeland Dairies, we are committed to promoting healthy eating and drinking amongst the UK’s school children. Milk is an excellent source of protein and calcium, offering more nutrients than other soft drinks.
“We are aware that it’s not just food and drink which contributes to a healthy lifestyle though. Recent research has revealed that 79% of pupils are failing to meet the recommended fitness levels for their age^. Through Viva Weekly Win we hope to see an increase in healthy milk options consumed during school times, as well as an increase in physical activity undertaken by the winners with their shiny new Fitbit Charge 2.”
Launched in 2010 to encourage school children to drink more milk, Lakeland Dairies annual Viva Weekly Win campaign will return to schools this September. Giving pupils who drink Viva Flavoured Milk a fantastic incentive, Lakeland Dairies is hoping to see an unprecedented uptake in entries both from schools looking to encourage a healthy lifestyle amongst their pupils whilst increasing sales.
Available in Strawberry, Banana and Chocolate, Viva Flavoured Milk is not only low in fat with added Vitamin D, but GM free, vegetarian, gluten-free and contains natural flavourings with no artificial colours, sweeteners or preservatives – making it easier for caterers to meet school meal standards, as well as cater for special dietary needs.
Viva can help schools target all-day dining, while working as a healthy and filling snack, part of a meal or to help pupils rehydrate after sports. The flavoured milk is best served chilled but can be stored ambient until it is needed, which means caterers have the added benefit of hassle-free storage.
^ Fit For Sport study January 2018, measuring pupils in its Healthy Active Schools System (HASS)