Pritchitts brings Viva Fever to LACA (Stand P62)

Pritchitts – the education sector’s trusted flavoured milk supplier – is bringing ‘Viva Fever’ to LACA – The Main event with its popular range of Viva Flavoured Milk and giving caterers the chance of winning a Beats by Dr. Dre Pill 2.0 Speaker worth £100!

Visitors to stand P62 can learn how Viva Flavoured Milk is helping schools across the country boost their soft drink sales, as well as sign up for Pritchitts’ loudest promotion yet – Viva Fever Weekly Win. Running every school week until the 16th December, pupils who drink Viva are rewarded with the chance of winning the must have, high value prize, Beats by Dr. Dre Pill 2.0 Speaker.

The Pritchitts team will be on hand to talk about the school friendly range and caterers can sign up for their high impact Viva Fever POS kit that contains A2 posters and wobblers, as well as tasting for themselves why Viva has become the education sector’s leading flavoured milk range.

Containing no artificial colours, sweeteners or preservatives, Viva Flavoured Milk comes in three flavours – strawberry, banana and chocolate – and contains extra vitamin D which is great for bones and helps children absorb calcium.

Introducing Coolicious Fat Free Frozen Yogurt
New for this year, caterers will also get the chance to find out about Coolicious Soft Serve Frozen Yogurt – the easy way to refresh school menus. With the increasing demand for frozen yogurt out-of-home and an established trend highlighted by M&C Allegra, soft serve frozen yogurt is the great tasting, fat-free dessert option that pupils will love.

Made from fresh yogurt and milk, visitors are encouraged to head to stand P62 to sample Coolicious’ range of smooth and creamy flavours which include ‘Just Vanilla’, ‘Chocolate Bliss’ and ‘Mango Moment’. 

Simon Muschamp, Head of Marketing at Pritchitts, comments: “We’re really excited to be bringing Viva Fever to LACA – The Main Event, as well as introducing one of the UK’s major food trends with Coolicious Soft Serve Frozen Yogurt. From soft drinks to frozen yogurt, we’re proud to be supporting schools with delicious options and being the education sector’s trusted dairy solutions provider.”

Pritchitts is the foodservice division of Lakeland Dairies, one of the largest farmer-owned dairy co-operatives in Ireland. On a daily basis quality milk is collected from 2,200 farms, where cows graze on lush green pastures in a fifteen county catchment area within the island of Ireland.